In my “day” job when I am not helping out around here, I am a branding and marketing consultant. One of my favorite sites is Brand New, which does nothing but analyze the redesign of corporate logos. Normally not much I’d assume anybody here would be interested in, then today I saw this post.
Please don’t question me as I feel a deeply rooted obligation to continue coverage of the evolving identity of the 25-year-old Hasbro brand, My Little Pony. I reviewed it last September and even included it in the Best identities of 2009. (I like to keep you all guessing as to my sanity). To coincide with the launch of the animated series My Little Pony Friendship Is Magic on The Hub channel, recently reviewed here, My Little Pony has introduced a new logo.
Wired.com profiles a man after our own hearts here at Big Fun, Kevin Stark of Pauls Valley, OK. Stark is an action figure collector and comic book artist. Has been almost all his life. In 2000, Stark convinced the Pauls Valley City Council that the town needed a tourist attraction and a museum should be it, an action figure museum.
In 2005, when the Action Figure Museum finally opened its doors it became one of largest displays in the world, along with a Batman shrine, a superhero changing room and enough Transformers, G.I. Joes and He-Man figures to fill a grown man’s bedroom in his mom’s basement. The museum may seem a little out of place among Pauls Valley’s other businesses: a gun store, a couple of gas stations, an insurance company or two, but what the heck Stark got his own action figure museum.